Posts Tagged ‘authenticity’
The Value Shift
Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…
Read MoreReaching Resonance
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.
Read MoreThe Empathy Advantage
On the face of it, the bus driver is paid by the hour to get passengers safely from point A to point B. But most of the value he creates for the bus company, not to mention the city, has nothing to do with his driving ability. It’s in the empathetic work of reassuring passengers…
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreDo The Unnecessary
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.
Read MoreMore Vs. Enough
Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.
Read MoreSmall Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreWords And Deeds
When we moved to our neighbourhood, the independent organic grocer was a community hub. The sales staff knew locals by name. The fruit and vegetables were plentiful and fresh. And customers were offered food tastings every day. And then bit by bit things started to change. The owner opened a store in a neighbouring suburb,…
Read MoreAlways, Sometimes, Never
Doing our best work requires us to pay attention to the things and people that energise us. One way to do this is to consider categorising potential opportunities, projects or clients into three buckets. Always, sometimes and never. The goal is to do more of the ‘always’ work, on the projects that both energise us…
Read MoreWhat Can You Learn From Your Competitors?
What’s the story your competitor doesn’t want to tell?
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