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More Powerful Than Tactics

filed in Brand Strategy, Marketing, Success

Marketing tactics change weekly. It’s not hard to get thrown off course by the sense you’re being left behind. What should you devote your energy and resources to next? Which new social media platform is worth investigating and why? Is it worth attending networking events? What will your return on investment be?

The new tools and tactics are easy to learn and automate, what’s harder, scarcer and more valuable is the intention that guides the work we do, the service we deliver, the attitude we adopt and the meaning we hope to create. Value is increasingly created by experiences and interactions that are not easily replicated. The cookie cutter approach to innovation, storytelling and marketing is overrated. The more deliberate we can be about carving out our difference the better.

What’s the difference you want to make?
Why is this important to you?

You need to know this before you write a line of code or a word of copy and before you send that sales email or plan your next marketing campaign.

Image by Danel Solabarrieta.

The Art Of Discovering Opportunities

filed in Brand Strategy, Success

How often do we look down when we could look up?

How often do we do the obvious instead of exploring what’s been overlooked?

How often do we sit tight when we could dive in?

How often do we make excuses instead of making our mark?

How often do we look away when we could look closer?

How often do we decide to follow instead of taking the lead?

How often would we choose to fail if we saw failure as a stepping stone on the path to opportunity?

Image by Kevin.

The Power Of Perspective

filed in Brand Story, Success

The brilliant science graduate had a decade of first class education behind her. But the industry she thought she’d been equipping herself to excel in was experiencing a sudden downturn and her hope of finding the work she had trained to do. Her excellent academic record and transferable skills were worthless in the face of the story she told herself about the future.

Hope impacts our internal narrative, acting like the aperture of a camera’s lens controlling the amount of light reaching the film. It makes us more resourceful, fuels our resilience and strengthens our resolve. We might not have the ability to alter the scene but we can change our perspective.

We have more power to shape our stories than we realise.

Image by Elizabeth Haslam.

Getting There

filed in Success

In my mother’s day, ‘getting there’ meant finding a partner, having a roof over your head and family you could afford to feed. That’s still the reality for many but probably not for most people reading this today.

Now ‘there’ is now the elusive place where accomplishments are built ever higher, boxes are ticked and accolades rain down. A transient state of worthiness we achieve when we finally have proof that we’ve done enough, achieved enough, been enough. ‘There’ is a metric that quickly loses it’s shiny allure once it’s met. A journey we are encouraged to feel we should be on and a destination where many of us will never feel we’ve quite arrived.

The truth is we are ‘there’ in every moment we live without comparison, or spend our time wisely. When we give of ourselves generously and create intentionally. It’s not some distant or better horizon, but a grounded state we can give ourselves permission to inhabit.
You’re already there if you choose to be.

Image by Stephanie Onderchanin

How Our Actions And Results Align

filed in Entrepreneurship, Success

If we want attention, we must deliver value.
If we want to be innovative, we must practice empathy.
If we want loyalty, we must give respect.
If we want to be believed, we must earn trust.
If we want rewards, we must embrace risks.
If we want to matter, we must create meaning.

We not only reap what we sow but also how and why we sow.

Image by carnagenyc