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Where Your Brand Story Ends

Like the gym in my city you can invest time, energy and considerable resources into telling your story.

But the stories your customers tell are what tomorrow’s customers are paying attention to.
Your brand story ends where their stories begin.

The question might not always be, “how many people can we attract or make aware?”
It might be, “how can we make sure our customers are telling the story we want others to hear?”

Image by Andrey Naumov.

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