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The Right Story

filed in Brand Story, Brand Strategy, Marketing

What makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people.

The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.

That’s why I wrote my new book, The Right Story. Not just to help you to persuade people or get better at delivering your message. But also to give you the tools to help you understand what should drive that message.

The Right Story will help you to resonate with your right people and become a more purposeful and powerful communicator. You’re the reason I wrote it. You can preorder your Kindle copy today—paperback copies will be available next week. I hope it helps you and your good ideas to succeed this year.

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