Posts Tagged ‘worldview’
What Should Your Website Do?
What you want your website to do is probably very different from what your customer wants it to do. The trick (as with most elements of your business), is to build for customers and community first to realise the benefits for you later. “A website turns a stranger into a friend, and a friend into…
Read MoreWhy You Should Never Work For Coffee
If you’re a knowledgeable, skilled and gifted freelancer, solopreneur, designer, consultant, coach or someone with something valuable to share, I guarantee that you will get asked this question. “Can I buy you a cup of coffee, then we can, [insert information seeker’s agenda here]?” Don’t get me wrong there is some value in getting this…
Read MorePick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
Read MoreThe Truth About You
Labels are for filing. Labels are for clothing. Labels are not for people. ~ Martina Navratilova If there’s one question you can guarantee to be asked within the first five minutes of meeting someone it’s, “so… what do you do?” We all know it’s coming so why are we so ill prepared for it? During…
Read MoreHow Do You Differentiate Yourself?
Life’s too short to sell things you don’t believe in. ~ Patrick Dixon Often the real value of the work you do isn’t what gets delivered in the package, during the session or in the ebook. In order to differentiate you need to really understand the effect of what you do, sell, offer or deliver…
Read MoreBrand Names Are The Start Of A Story
From the moment the blue line appears on the pregnancy test and for the next 35 weeks, the one thing that obsesses most couples day and night while waiting for their new arrival is what they will call her. They compulsively leaf through baby name books, trawl websites and test out sound combinations and meanings.…
Read MoreHow Virgin Wins With A Better Story
Good Story means something worth telling that the world wants to hear. ~ Robert McKee Every time a customer encounters your marketing they are filling in the blanks. Their perceptions about your business are being etched in their minds and if you’re doing a great job, in their hearts too over time. All marketing beings…
Read MoreAdvertising Is Not Real Marketing
Think about the people you do business with and the brands you care about. Are you drawn in by their advertising or their marketing story? That full colour advert in the Sunday supplement is a tactic. So is the expensive, shiny new website you’re having built and those letterpress business cards you spent a fortune…
Read More20 Posts From Seth Godin You Probably Missed
Seth Godin’s writing and work continues to inspire marketers and brand storytellers, after more than a decade. I’ve done a deep search through the archives of his blog and uncovered some gems, that you may have missed (some haven’t even been retweeted). Bookmark and enjoy! Seth Godin on the Internet We wish Google didn’t exist…
Read MoreLove Is A Marketing Metric
Put your products, service, website, signage, business cards, every touch point to a simple test. Stand in your customer’s shoes and answer one question: what are three things that compel you to say, I love this? ~ Kevin Roberts You can’t go wrong with your brand story and marketing, if you truly are putting your…
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