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Love Is A Marketing Metric

Put your products, service, website, signage, business cards, every touch point to a simple test. Stand in your customer’s shoes and answer one question:
what are three things that compel you to say, I love this? ~ Kevin Roberts

You can’t go wrong with your brand story and marketing, if you truly are putting your customer’s feelings front and centre. Put your energy into creating a product or service that people, (maybe not everyone, but enough people) love, and want to buy into.

Here are the only metrics you need.

  • Did she love it?
  • Will she come back?
  • Why?
  • Why not?

Imagine mattering to the world this much.

Image by Steve Rhodes.

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