Unlock the Magic in Your Story Now
Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.
Talk About What You’re Really Selling
In the factories we make perfume but in the stores we sell hope. ~ Charles Revlon
What makes clients become regulars and turns customers into evangelists? Most of the time it isn’t what you wrap up for them to take home.
Do you sell photographs or memories? Does your cafe sell coffee or lifestyle? Does your book store sell information or community? Does your pharmacy sell pills or empathy?
At Disney World they don’t sell rides, they sell magic. Zappos sells wow, not just shoes. Pandora sells memories, never charms.
Image by Billie Hara.