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Talk About What You’re Really Selling

In the factories we make perfume but in the stores we sell hope. ~ Charles Revlon

What makes clients become regulars and turns customers into evangelists? Most of the time it isn’t what you wrap up for them to take home.

Do you sell photographs or memories? Does your cafe sell coffee or lifestyle? Does your book store sell information or community? Does your pharmacy sell pills or empathy?

At Disney World they don’t sell rides, they sell magic. Zappos sells wow, not just shoes. Pandora sells memories, never charms.

Worth emulating?

Image by Billie Hara.

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