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What Should Your Website Do?

What you want your website to do is probably very different from what your customer wants it to do. The trick (as with most elements of your business), is to build for customers and community first to realise the benefits for you later.

“A website turns a stranger into a friend,
and a friend into a customer.”
Seth Godin

You want your website to:

1. Be on the first page in Google.
2. Send customers.
3. Boost credibility.
4. Convert browsers into subscribers.
5. Change followers into fans.
6. Connect you to the right audience.
7. Make you money.
8. Increase your business, bottom line or popularity.
9. Make you look, bigger, better, stronger, faster.
10.Tell a story that people want to believe.

Your customer wants your website to:

1. Be exactly what they were looking for.
2. Give them a solution to a problem.
3. Tell them the answer.
4. Help them to understand.
5. Entertain or educate.
6. Connect them to people, ideas and things they care about.
7. Save them time.
8. Save them money.
9. Be clear and show them the way.
10.Focus on their wants and needs.

How is your business catering for your client’s wants, while fulfilling your needs?

Image by Alexsi Aaltonen.

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