Posts Tagged ‘worldview’
Practice The Art Of Making People Matter
Walk along any suburban street. Sit in any cafe. Listen to telephone conversations at the airport lounge. Here’s what you’ll find. Everyone is having the same conversation. The early morning gym junkies, the startup hub members, the mothers catching the train to work, the fathers in the book store and the teens glued to their…
Read MoreAdapting Or Shaping
Are you adapting to the current environment, or shaping what’s to come? The most successful people, businesses and brands don’t jump on today’s bandwagon they design the future. How are you doing that? Image by Mark JP.
Read MoreStand Out By Telling A Better Brand Story
The summer of 1980 was a terrible time to own a hair salon on Sydney’s Queen Street. The mile long suburban street had over twenty salons to choose from, and haircuts that were once $20, had been steadily knocked down a dollar at a time by each salon in turn. The first salon to discount…
Read MoreBusiness Would Be Great If It Weren’t For The Customers
There was no doubt that I could have chosen a better time to go shopping for special flowers, than first thing on Saturday morning in early Spring. The lone florist reluctantly came out from the back room to ask how she could help, then let out a sigh when she realised it wasn’t going to…
Read MoreWhat The Waitress Remembered
My name. To look me in the eye. How I like my coffee. That her smile could brighten someone’s day. To make a difference. That giving a damn is seriously underrated. To hope to see me tomorrow. Not to hide behind the rules. To love her job. That what she does every day matters. Image…
Read MoreGive Them A Reason
Half of the products in your pantry now have a ‘like us on Facebook’ icon on the label. Why should you like a brand of mass produced honey on Facebook? Why does the brand manager think you should care? Marketing is about doing great work that gets noticed. It’s about giving people a reason to…
Read MoreMake Your Idea Matter
Make Your Idea Matter is finally available to buy on Amazon. Thanks to the people who bought the book yesterday it bagged a Top 3 spot on the Amazon Bestsellers list overnight! It’s taken most of our Australian winter (or your summer), to simply get the book edited, formatted, designed and ready for publication. We’ve…
Read MoreHow To Start Something
1. Make a plan. A physical plan. Get the ideas out of your head and onto paper. 2. Create a deadline and stick to it. Add the action steps that take you from where you are now to where you want to be. 3. Share your goal, or don’t. Being accountable to someone other than…
Read MoreHow To Sell An Idea With A Better Story
This is the story of Brick Maier who sold a cardboard box and a poster for $49 and got his Kickstarter Project backed within a week all because he knew how to tell a better story. Brick didn’t just tell us about dimensions and weight or specifications and functionality. He framed an ideal and painted…
Read MoreSelling The Benefits
Tell stories, don’t write descriptions. Speak to hearts, not minds. Paint a picture of the effect. Tap into the senses. Illustrate the impact. Describe the joy, the relief, the pleasure. Give people a reason to care. Show them how you’re different. Then let them know why it matters. Image by Cliff Ravenscraft.
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