Unlock the Magic in Your Story Now

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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Selling The Benefits

Tell stories, don’t write descriptions.
Speak to hearts, not minds.
Paint a picture of the effect.
Tap into the senses.
Illustrate the impact.
Describe the joy, the relief, the pleasure.
Give people a reason to care.
Show them how you’re different.
Then let them know why it matters.

Image by Cliff Ravenscraft.

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