Posts Tagged ‘worldview’
The Limitations Of What We Measure
A friend recently posted a photo on social media of a star chart pinned up in her son’s classroom for all to see. You will have come across one of these before. Maybe the one you remember had your name clearly written in neat handwriting on the left alongside a blank column to the right,…
Read MoreWhy You Need To Build A Story-Driven Business
What drives our desire to get better at telling the story of our products, services and companies? We’re used to thinking of story as a way to create and communicate value. We know the running shoe with a tick on the side is more valuable than the one without because of the expectations and meaning…
Read MoreYou WILL Have Unhappy Customers
Unhappy customers are a bit of an Achilles heel of the committed entrepreneur, business owner or leader. When you’re working hard to build a business and do meaningful work the last thing you want to hear is that you haven’t met the mark. You can find thousands of practical, stay calm, listen, sympathise, don’t take…
Read MoreA Question Of Priorities
A priority is defined as something worthy of special attention. We get better at prioritising the things that are most important when we stop to question if our actions align with this definition. Consider the things that unintentionally become a priority in your day, that then go on to form and affect your actions, strategy…
Read MoreShouting To Be Heard
If we want our ideas to be embraced, we have two choices. We can shout to be heard, or we can listen to understand. When we shout, we’re not even sure who is listening. When we understand we know what the listener is ready to hear next. We all know which strategy has the best…
Read MoreThe Right Words
When we have a message to communicate, we obsess over finding the right words. Which copy will convert better? How can we construct the perfect offer that draws people in? What we lose in our attempt to optimise the words is the ability to create a deeper more lasting connection with the reader, user or…
Read MoreMore Powerful Than Tactics
Marketing tactics change weekly. It’s not hard to get thrown off course by the sense you’re being left behind. What should you devote your energy and resources to next? Which new social media platform is worth investigating and why? Is it worth attending networking events? What will your return on investment be? The new tools…
Read MoreThe Shortcut To The Sale
Yesterday I watched a woman squirm as she was being upsold two post-treatment skincare products priced at $300 by her beauty therapist. Think about the context here. She’d just spent an hour with the therapist, giving her permission to ask questions others can’t ask and allowing her to touch parts of her others never see.…
Read More5 Ways To Be A More Resourceful Marketer
The problem with most marketing is that it not only feels inauthentic to the customer, it also relies on tired old tactics that do the opposite of what the marketer intended. It interrupts instead of inspiring, disconnects instead of delighting. We can do better. How To Be A More Resourceful Marketer 1. Pretend you have…
Read MoreThe First Step To Mastering The Art Of Brand Storytelling
There are more than a dozen places to buy coffee in the commuter belt adjacent to Southern Cross Station. You can choose from artisan roasters, international cafe franchises or convenience stores and pay as little as $1 or as much as $5 for a takeaway coffee—all within 30 metres of the station. So how do…
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