Posts Tagged ‘value’
3 Questions To Help Your Business Evolve With Your Customers
The sign next to the juice bar announces that waiting is over. “Don’t Line UP. Order on our app.” No interruption to your day required. Have you noticed how waiting has gone out of fashion and the slew of products, apps, services and shortcuts that have come to market which are designed to give us…
Read MoreTaking Your Place In The Difference Economy
Whole Foods launched it’s first national and TV marketing campaign in 35 years on the back of losing 30% of its value in just six months. The company has been losing market share to chains like Walmart who are now stocking once hard to find sustainable and organic produce and selling it cheaper. There are…
Read MoreGetting Your Message ‘Out There’
When I was fifteen it cost fifty pence to go a see U2 play live to a tiny audience in the function room of the Rathfarnham Inn. A group of girls from my school who were die hard fans and too young to get into a pub at night applied three layers of eyeliner, half…
Read MoreThe Best Marketing In The World
It’s easy to know why the features you built into your products and services are important, but it takes a particular skill to understand and communicate why they should matter to people. The best marketing in the world doesn’t remind people how great the company is or how many features have been added to the…
Read MoreHow Everything Truly Great Is Inspired
This is the story of a trap we all fall into. Every single entrepreneur or creator without exception is thrown off course by following a similar pattern. It doesn’t matter if you are on the board of a Fortune 500 or a designer trying to get her blog off the ground. The same struggle happens…
Read MoreThe Meaning Business
In the past most businesses gained competitive advantage from size, scale or dominance. Whoever the biggest marketing budget and could sell the most stuff won. Success was more about what you did and much less about the way that you did it. But today it’s the way that you go about your business and how…
Read MoreWhat’s The Reason?
What’s your reason for contacting that prospect? Why do you call her a prospect anyway? What’s your reason for sending that email? Why will everything be okay if you can just get the word out? What’s your reason for printing those fliers? Why does the world need your thing? What’s your reason for starting? Why…
Read MoreMy New Book—Marketing: A Love Story
My new book is here. You can buy it now on Amazon in paperback and in Kindle. I’ve wanted to find a way to juxtapose the concepts of marketing and love in a book for a long time. I like to think that even if you never opened the book, just owning it—seeing it on…
Read MoreThe Two Approaches To Marketing
All marketing uses two basic approaches. When I was growing up and maybe when you were too, marketers used ‘The Influence Method’. 1. The Influence Method Make a product. Create an advertising campaign, jingle or tagline to persuade people to want whatever you are selling. Increase sales. Make more products. Buy more ads. Rinse and…
Read MoreEfficiency, Quality, Value And Soul
A new public hospital is opening in Perth this week and along with cutting edge medical facilities patients can expect a state-of-the-art “free-roaming food delivery robots”. Our local newspaper reported that, “The 300kg AGVs will deliver up to 2200 meals a day, directly to wards without human intervention, once they leave the kitchen.” The theory…
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