Posts Tagged ‘success’
Stand Out By Telling A Better Brand Story
The summer of 1980 was a terrible time to own a hair salon on Sydney’s Queen Street. The mile long suburban street had over twenty salons to choose from, and haircuts that were once $20, had been steadily knocked down a dollar at a time by each salon in turn. The first salon to discount…
Read MoreBusiness Would Be Great If It Weren’t For The Customers
There was no doubt that I could have chosen a better time to go shopping for special flowers, than first thing on Saturday morning in early Spring. The lone florist reluctantly came out from the back room to ask how she could help, then let out a sigh when she realised it wasn’t going to…
Read MoreWhat The Waitress Remembered
My name. To look me in the eye. How I like my coffee. That her smile could brighten someone’s day. To make a difference. That giving a damn is seriously underrated. To hope to see me tomorrow. Not to hide behind the rules. To love her job. That what she does every day matters. Image…
Read MoreGive Them A Reason
Half of the products in your pantry now have a ‘like us on Facebook’ icon on the label. Why should you like a brand of mass produced honey on Facebook? Why does the brand manager think you should care? Marketing is about doing great work that gets noticed. It’s about giving people a reason to…
Read MoreMake Your Idea Matter
Make Your Idea Matter is finally available to buy on Amazon. Thanks to the people who bought the book yesterday it bagged a Top 3 spot on the Amazon Bestsellers list overnight! It’s taken most of our Australian winter (or your summer), to simply get the book edited, formatted, designed and ready for publication. We’ve…
Read MoreThinking About How People Feel Vs Making People Do
Every one of us is a marketer. We spend our days persuading people to do what we want them to do. “Buy now.” “Click here.” “Please retweet.” “Only 5 4 left.” “Don’t drink and drive.” “Eat your greens and you’ll grow big and strong.” My friend Mark and his wife Cindy own and run a…
Read MoreHiding Behind The Truth
I walked into the empty store clutching my receipt and the faulty garment. After one wear and one delicate wash several holes had appeared out of nowhere in the fabric. My ten-day-since-purchase window had expired so I couldn’t get a refund but I was happy to take store credit. The manager examined the holes. She…
Read MoreHow To Start Something
1. Make a plan. A physical plan. Get the ideas out of your head and onto paper. 2. Create a deadline and stick to it. Add the action steps that take you from where you are now to where you want to be. 3. Share your goal, or don’t. Being accountable to someone other than…
Read MoreHow To Scratch Your Customer’s Itch
Speak to the few, the ones who really ‘get it’. Empower them to do what they want to do. Find ways to help them do the things they don’t even know they want to do yet. Tell them the reason you exist. Remember what problem you are solving and spell out how you solve it.…
Read MoreThe Best Brand Stories Are True
As I was overtaken by the van of a solar panel company on the freeway today, I noticed that they weren’t telling the whole truth. If this is the story you’re telling on your website then your company had better be living it too. “It only takes one person to make an eco-conscious difference in…
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