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How To Scratch Your Customer’s Itch

Speak to the few, the ones who really ‘get it’.

Empower them to do what they want to do.

Find ways to help them do the things they don’t even know they want to do yet.

Tell them the reason you exist.

Remember what problem you are solving and spell out how you solve it.

Give them reasons to care, taste, buy, join, sign up or share.

Show them how you do this, so that they can do that.

Demonstrate how it works.

Explain why it matters.

“What itch are you scratching for your customer?”

—Richard Reed Co-Founder of Innocent

Image by ML Duong.

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