Posts Tagged ‘meaning’
The Noisy Bell And Napkin Worthiness
John Lydgate was right, “you can’t please all of the people all of the time.” And yet a huge part of our job as business leaders, entrepreneurs and product creators is to meet a standard that pleases most of the people we serve, most of the time. Feedback—the information and reactions we receive about our…
Read MoreWhat’s The End Game?
Before you pivot. Before you expand. Before you take on extra staff. Before you act on conventional wisdom. Before you panic about the numbers. Before you say ‘yes’ to something when you really mean ‘no’. Before you become someone you don’t recognise. Ask yourself, What was my original intention for this business? Now write those…
Read MoreWant To Vs. Have To
The famous fashion designer doesn’t have to pay a fair wage to the workers in the Indian village, who hand bead the $600 dresses she sells to affluent Melburnians. Her customers would never know—and yet she does. The busy graphic designer doesn’t have to make suggested improvements to the slide deck he’s working on. His…
Read MoreThe New Rules Of Brand Awareness
If you conducted a survey of entrepreneurs or business leaders, asking them to name their three biggest challenges, I can guarantee that nine times out of ten, attracting more customers and creating brand awareness would be on that list. The default method for creating brand awareness goes something like this. Old rules of brand awareness:…
Read MoreWho Is This Not For?
When we spend time thinking about growing our businesses we tend to focus on our ideal customers—the people we know we want to matter to. A great way to get really specific about who you are creating your products and services for is to think about who they are not for. The temptation in the…
Read MoreBefore You Pitch
At the end of the event a small group gathered around the presenter. He had flown in from Europe the day before and was bound to be jet lagged. Despite that he had delivered an informative and inspiring keynote about how his company—one of the most powerful brands in the world, used customer insights to…
Read MoreThe Most Powerful Thing You Didn’t Do Today
Have you ever been footsteps away from a window and yet found yourself opening an app or doing a Google search to check the weather, instead of simply going over to the window and opening the curtains? Me too! Why is that? We are now in the habit of outsourcing our thinking and second guessing…
Read MoreThe Downside Of Adopting An Umbrella Marketing Mindset
The fledgling entrepreneur is embarking on a career in travel. She has just completed her training and is aiming to abandon the 9 to 5 and earn a great living selling discounted flights and cheap hotel rooms. Today though she is working her day job at the beauty salon so she can pay the rent.…
Read MoreYour Secret Weapon
The following email landed in my inbox a few weeks back. You won’t have any trouble picking holes in this approach and avoiding them in your business. ——— Hi Bernadette, I was thinking if you need assistance with your cold calling efforts. We have a team focused on setting up appointments and generating leads to…
Read MoreWhat Change Are You Making?
The sales assistant at the pop up boutique glowed. She enthusiastically pulled things one at a time from the rails to show to the customer. “These pants will change your life,” she said. I thought that was a huge claim to make about what seemed like an unremarkable pair of trousers, but when the woman…
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