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Your Secret Weapon

The following email landed in my inbox a few weeks back.
You won’t have any trouble picking holes in this approach and avoiding them in your business.
———
Hi Bernadette,

I was thinking if you need assistance with your cold calling efforts. We have a team focused on setting up appointments and generating leads to help you achieve your sales goals without the hassle of chasing decision makers.

If you need more information regarding our services, I can have our Senior Sales Rep call you to discuss things further. How about some time today?

Please let me know the best number to reach you.

Best regards,
First Name Surname
XYZ Prospecting
———
Of the twenty things on your to do this morning what’s more important than speaking to a potential customer? The day he becomes a ‘hassle’ is the day it’s time to shut up shop.

Yes, it’s possible to find people to outsource the tactics to, but you can’t easily outsource caring—which is every great brand’s secret weapon.

Image by Nana B Agyei.

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