Posts Tagged ‘matter’
Good Business Is Always A Matter Of Attitude
We’ve been using the same painter and decorator for years. He’s been with us amid the chaos of three moves and two home renovations. Tom was a young, ambitious bloke when we first met. He was keen to offer a better than average service and at age 25 his goal of doing that was paying…
Read MoreFear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
Read MoreDriving Sales, The Gates Effect And Flawed Marketing Vocabulary
Over the weekend a previously out of print business book, which was unknown to many and forgotten by most shot up the Amazon bestseller list. Why when we had previously ignored John Brooks’ Business Adventures were we suddenly snapping up enough copies to make it the #1 bestselling business book on Amazon and #3 amongst…
Read MoreAll Of The People, All Of The Time
All around us big vanilla businesses and corporations are struggling to understand how to connect with customers and give people what they want. Businesses like McDonalds are ‘resetting’ and trying to find new ways to improve speed and affordability of their core offerings. Their strategy is to become even faster and cheaper. Meanwhile Mexican food…
Read MoreThe Marketing Shortcut
The fare on sale at the coffee window of our local cafe changes each morning. On Monday homemade protein power balls and muesli bars are strategically laid out to fend off the regret of the weekend’s indulgences. On Tuesday it’s fruit filled muffins and by Friday we’re splashing out with a chocolate covered something. All…
Read MoreBecome Part Of The Story
I arranged to meet one of my Twitter friends for the first time in the little bar at the front of my hotel. He is a designer from London and as luck would have it we were visiting New York at the same time, (something we discovered through our simultaneous posts of Times Square on…
Read MoreShifting The Focus From Results To Relationships
There’s a problem with how performance is measured by both ourselves and in our organisations. Typically you have a budget and targets to achieve. The purpose of the budget is to make sales go up, or waiting times go down. Our systems are designed to judge and reward us on results. If the campaign you…
Read MoreThere’s More Than One Way To Tell Your Story
In 2004 Chanel paid $33 million for the production of a two minute film which became the most expensive advert ever made. In a post GFC economy that figure seems shocking, but Chanel is one of the most valuable global brands. They have the marketing budget and they’re not afraid to use it. Dropbox was…
Read MorePick One Thing
When you think of Apple you immediately think about great design. You are reminded that Apple chooses to lead with design even in the moments between the moments that matter to you as a customer. It’s hard not to be in awe of a company that cares so much about your experience that they make…
Read MoreWho Is Your Customer?
Joan works as a personal trainer at the local gym. She looks old enough to be someone’s grandma, but I don’t think she is. Unlike most women her age who live around here Joan doesn’t wear a wedding ring. She visits the same cafe for breakfast every day, but not at the same time because…
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