Posts Tagged ‘marketing’
What Should Your Website Do?
What you want your website to do is probably very different from what your customer wants it to do. The trick (as with most elements of your business), is to build for customers and community first to realise the benefits for you later. “A website turns a stranger into a friend, and a friend into…
Read MoreWhy You Should Never Work For Coffee
If you’re a knowledgeable, skilled and gifted freelancer, solopreneur, designer, consultant, coach or someone with something valuable to share, I guarantee that you will get asked this question. “Can I buy you a cup of coffee, then we can, [insert information seeker’s agenda here]?” Don’t get me wrong there is some value in getting this…
Read MorePick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
Read MoreHow To Write Great Website Copy
So you’ve got the crash hot website, the perfect calling card for your business. Fantastic! There’s just one problem you’ve got to fill it with engaging content that not only showcases what you do but gives potential clients a sense of who you are and how your business can help them. I’ve stared down the…
Read MoreThe Truth About You
Labels are for filing. Labels are for clothing. Labels are not for people. ~ Martina Navratilova If there’s one question you can guarantee to be asked within the first five minutes of meeting someone it’s, “so… what do you do?” We all know it’s coming so why are we so ill prepared for it? During…
Read MoreHow Do You Differentiate Yourself?
Life’s too short to sell things you don’t believe in. ~ Patrick Dixon Often the real value of the work you do isn’t what gets delivered in the package, during the session or in the ebook. In order to differentiate you need to really understand the effect of what you do, sell, offer or deliver…
Read MoreBrand Names Are The Start Of A Story
From the moment the blue line appears on the pregnancy test and for the next 35 weeks, the one thing that obsesses most couples day and night while waiting for their new arrival is what they will call her. They compulsively leaf through baby name books, trawl websites and test out sound combinations and meanings.…
Read MoreHow Virgin Wins With A Better Story
Good Story means something worth telling that the world wants to hear. ~ Robert McKee Every time a customer encounters your marketing they are filling in the blanks. Their perceptions about your business are being etched in their minds and if you’re doing a great job, in their hearts too over time. All marketing beings…
Read MoreWhat Story Can People Tell Themselves About You?
This is the story of two businesses. I tell it often. Two cafes, that are literally side by side on the same street. One has a shaded elevated outdoor seating area with a view of the ocean. It is bigger and has a couple of comfy couches inside, where customers can relax over a light…
Read MoreCompelling
The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where…
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