Posts Tagged ‘marketing’
Knowing For Sure
What you often want is a guarantee. The sure fire thing. The one that cannot fail. You will ask, how will I know for sure? What’s definitely going to stick? You will question if you are putting the cart before the horse, then try to work out how ‘most people in your shoes’, put horses…
Read MoreWhat For What
I gave, now it’s your turn. Quid pro quo. Now we’re even. That’s how business is supposed to work. Exchanges of like for like. A trade. Transfer of ownership. Profit and loss. Transactions that can be measured. There’s no room for generosity in business. Unless it’s your business. Because that’s how you’ve designed it and…
Read MoreSomething For Everyone
Pineapple Chili flavour ice lollies aren’t for everyone. And plenty of people hated Go The F**k To Sleep, which became a best seller by delighting parents with a particular worldview. If everything was created for the market of everyone, there would be no room for art by Banksy, t-shirts by Threadless or $500 beats by…
Read MoreHow To Tell A Good Business Story
Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview. ~ Seth Godin What picture are you painting of your business? Are you trying too hard to sound more professional, bigger, slick, more polished than the competition? Is your story riddled with jargon instead of…
Read MoreThe One Thing To Remember About Website Traffic
Of course you want more ‘traffic’ to your website. After all; MORE EYEBALLS = MORE AWARENESS MORE AWARENESS = MORE AUTHORITY MORE AUTHORITY = MORE SUCCESS MORE SUCCESS = MORE CHOICES Behind that ‘traffic’, every statistic, every blip on your analytics, every search term that brought them there. Behind every Tweet, Like and +1 is…
Read MoreWhat Makes Ideas Matter?
Ideas are formed in the mind, but triumph in the heart. Your fabulous, worthy, well thought out ideas might have logical foundations. Logic though is not what will convince people to rally to your cause or click the ‘Buy Now’ button. So begin everything from where your audience is. Set out to deliver to them…
Read MoreWhy Learning To Say No Matters
When you started out you were so glad to get email enquiries, calls and visitors. Getting people through the door, even a virtual one was the best feeling! Someone was interested in what you were doing. Your idea wasn’t going to flop, your services were needed and more importantly wanted. You weren’t going to fail…
Read MoreBuilding A Currency Of Trust
It’s tempting when selling your product, service or idea just to focus on what it takes to make a particular transaction happen. That transaction might make a dent in the balance sheet in the short term, but it’s important not to lose sight of what will make a long term difference to your business and…
Read MoreBrands Are Shaped By The Stories We Tell Ourselves
Coffee chic is not merely a creation of Starbucks, no more than flawless design is the singular domain of Apple. What these companies do with a clever brand story, is make it easier for us to buy into the wants that we associate as being part of our story. What we actually believe to be…
Read MoreWhy Knowing What To Leave Out Matters
The secret of any great book, movie, business, product, or service is in the editing. As an entrepreneur or creative, your understanding of what to leave out is just as important as what you decide to leave in. Christopher Nolan will no doubt leave hours and hours of carefully crafted shots and scenes from The…
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