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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

What Makes Ideas Matter?

Ideas are formed in the mind, but triumph in the heart.

Your fabulous, worthy, well thought out ideas might have logical foundations. Logic though is not what will convince people to rally to your cause or click the ‘Buy Now’ button.

So begin everything from where your audience is. Set out to deliver to them the feelings they want to feel. Your idea must matter to them, not just to you.

Image by Madridmobs.

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