Posts Tagged ‘marketing’
Take Off Your Little Black Dress
Maybe you look amazing in a little black dress with no help from anyone. Very few people can pull it off without at least a leg wax, high heels and an airbrush tan. Think about why you wear that dress in the first place. Is it to make you feel good about yourself? Possibly…..or is…
Read More20 Things You Need To Do More Than Google Plus
Any occurrence requiring undivided attention will be accompanied by a compelling distraction ~ Robert Bloch There is a shiny new toy in the social networking sand box and you can’t wait to get stuck into it. It’s only natural to want a piece of the action, to see what the 10 million early adopters of…
Read MoreForgetting The Facts
We all know that love affairs don’t begin with facts Ric Bixter was given a college assignment; to take something boring, that you could buy for less than a couple of dollars and repackage it to make it more interesting and valuable. So Ric set out to tell a different story about elastic bands. One…
Read MoreHow Not To Name A Startup Or Anything
A brand name is more than a word. It is the beginning of a conversation. ~ Lexicon Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. And that’s the problem. If you’re going to name your business, non-profit, product or…
Read MorePeople Want What They Never Asked For
Everybody’s obsessed with finding a niche when what they should be doing is expressing a worldview. ~ Amy Hoy Have you ever been to a chocolate cafe? There’s a new one in town and we went to see what all the fuss is about. I’m not talking about a big franchise operation here— I’m talking…
Read MoreThe iPhone Doesn’t Matter To Everyone
“Ideas that spread win.” Seth Godin Seth is one of my heros, he’s probably one of yours too. But I’ve been itching to qualify this quote for some time now. Here’s what I believe. Ideas that matter spread. If you want anything you conceive, launch, or care about to ‘win’ then you’ve got to make…
Read MoreWhat Is An Idea Worth?
“A single idea, the sudden flash of a thought, may be worth a million dollars.” Robert Collier If you’re here and reading this article you probably make your living, (or want to) by selling your art. You market your creative genius and your ideas. So what do you think one of your ideas is worth?…
Read MoreThe Strawberry Chocolate Box
It’s not how good they say you are, it’s how good you believe yourself to be. The community fair was in full swing. Proud gardeners and pushy mothers turned up in equal measure at every event. I had my eye on a prize. Having learned to bake at my mothers hip by the age of…
Read MoreRuby Slippers
Every single idea becomes what you can communicate. Dorothy’s ruby slippers were magical. They sparkled, they shone and everyone including the wicked witches with all her power coveted them without knowing exactly how they worked and why. Naturally you want to explain to everyone how to tap their heels together three times. But maybe all…
Read MoreThe Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about…
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