Posts Tagged ‘marketing’
Your Customer Is The Hero
“Everyone is necessarily the hero of his own life story.” John Barth I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing. Knowing all of the facts about how great you are and…
Read MoreDifferent Enough
“If you’re trying to please everyone, then you’re not going to make anything that is honestly yours in the long run.” Viggo Mortensen Every cafe tells the same story (or tries to anyway); ‘we serve the best coffee.’ Every non- profit tells us how our money will make an impact and every box of detergent…
Read MoreHow To Make An Idea Worth Spreading
“The only people in the world who can change things are those who can sell ideas.” – Lois Wyse Your new product, the non-profit you want to get off the ground, a life changing coaching program or that innovative design are worth spreading not because you say so but because other people believe they are…
Read MoreThey’re Telling Your Story
“We have to realise that the days of controlling the message are absolutely over.” Wendy Clark Senior VP of Integrated Marketing Coca Cola. You work hard to create an impression of your brand or business. To make your idea spread. You tell the story with your packaging, website design, logo, products, copy and service. You…
Read MoreWhat’s The Most Important Marketing Question In The World?
“The strongest principle of growth lies in human choice.” George Eliot Head down to your nearest Borders bookstore (while there still is one) and you’ll find hundreds of titles that all aim to help you answer this question. If Borders had asked the very same question and acted upon the answer they probably wouldn’t be…
Read MoreDo You Sound Like You Are Amazing?
Does your brand story give people something to buy into, to care about and to engage with? I’m not talking empty hype you could create, I’m talking about how you frame the truth. Some of the worlds best loved tiny brands took off for two reasons. Firstly they had a great idea and secondly they…
Read MoreUnderstanding How To Spread An Idea
“Everyone who’s ever taken a shower has an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell So how do you begin to make an impact and spread an idea? 1. Create something that people want to talk about. 2. Give…
Read MoreHow Will I Know You?
The 1915 design brief for the original Coke bottle was simple. The criteria were that it must be recognisable in the dark and if it was broken. The result; a timeless, elegant solution which plays a huge part in creating a memorable brand story. Think about how you could apply criteria like these to make…
Read More6 Questions For Crafting Your Relevance
When was the last time something caught your attention? In our increasingly noisy world things that captivate us for more than a few seconds are few and far between. We have become experts at shutting things out, at not paying attention to anything that doesn’t hold relevance for us. In any market we need to…
Read MoreHow Apple Succeeds By ‘Thinking Different’
“We’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know.” Steve Jobs. Lots of people can do what you do as well as you can do it. If that’s not the case and you’re lucky enough…
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