Posts Tagged ‘marketing’
Framing Your Scarcity
Do you know a woman on the planet who wouldn’t get excited if she was handed this blue box? I bet if a behavioral economist studied this they’d find that on a scale of one to ten, the excitement about the contents would rate lower than the elation experienced on receiving the box. The scarcity…
Read MoreYour Best Idea….
“There is no map. You are the mapmaker.” Shoshana Zuboff Your best idea….. … is not always the one that will make the most money. … may be the one that people laugh at. … is true. … could be tested or implemented for close to free. … can be explained in 140 characters or…
Read MoreWhy Magical Trumps Logical
Look around you. Think about the last thing that you bought. It might have been a $4 cup of coffee, the latest iPhone or an ecourse online. Now think about why you bought it. Was it something you needed? Or more likely something that you wanted. If customers bought everything based purely on logic then…
Read MoreQuestions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling? Launching something new might mean that you don’t have all the…
Read MoreFinding Ideas That Spread
You have ideas every day. Some are great, others are truly awful. So how do you work out which ideas deserve to be executed or which ones have a chance to succeed? It begins by understanding that the people you are trying to reach have an established ‘worldview‘, their own unique framework of ideas and…
Read MoreFraming Your Brand The Ikea Way
You don’t need to be a multi-million dollar corporation to do what IKEA does really well. In fact it’s probably easier to implement some IKEA-think into your business if you don’t own a huge factory. Sure IKEA might be an iconic brand but it’s not their size, their logo or their buying power that keeps…
Read MoreThe million dollar story
The crowd funding platform Kickstarter is a fantastic place to see how ideas spread in action. The biggest success on the platform to date has been the Tik Tok and Luna Tik watch project. Scott Wilson initially pitched for $15,000 in funding to enable his company to produce the multi-touch watch kit. The final amount…
Read MoreWhy the story you tell matters
“It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand.” About Starbucks Notice how Starbucks don’t start straight away by…
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