Maybe you look amazing in a little black dress with no help from anyone. Very few people can pull it off without at least a leg wax, high heels and an airbrush tan. Think about why you wear that dress in the first place. Is it to make you feel good about yourself? Possibly…..or is it to attract attention?

You know deep down that you won’t attract the right kind of attention with your little black dress.

When will it be time to show the best of your real self, not just in your life but in your business too?

Are you spending so much time working on the ‘how to attract people’ part, (tactics); that you’ve stopped focusing on making a difference to people, (objectives)? Have you forgotten the unique value of your own message?

You have something important to share, but if you’re wearing the equivalent of a little black dress to attract people to your idea, blog or your business then you’re doing yourself a disservice. You are diluting your idea and making yourself invisible to the people who need what you have.

You are one-of-a-kind, your story is what makes your idea unique, and that idea it is going to make a difference to someone. Don’t bury it by dressing it up in 10 inch heels and covering it with lipstick.

Image by Zar Cor.