Posts Tagged ‘marketing’
How to Create An Unconventional Business
The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to…
Read More20 Ways To Tell A Better Brand Story
Customers don’t buy your results, they buy the story about the difference those results will make. So have amazing ideas, make great things but remember to tell unforgettable true stories. 1. Name and claim a new category. 2. Clearly articulate what you do, without being boring. 3. Give people a great back story that explains…
Read MoreWorking On Forever
Do you remember Fran who booked regular sessions and always opened your newsletter updates? Or Jean who stopped by on her way to work every day for a skinny latte? How about Jo who religiously shared your blog posts and Mark who sent design clients your way? Have you seen or heard much from them…
Read MoreConnection Vs Attention
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow…
Read MoreThe Business Plan For The Social Web
The business plan for the social web is….. that you just never know ~ Mark Schaefer I’ve been talking a lot lately about having the courage to bring more of yourself into your work, bio, about pages and your online presence. I’m not talking about the traditional perception that many people have of ‘personal branding’…
Read MoreThe Power of One
When you’re a big ideas person you have lots of things you want to communicate about your business vision and your brand. I know I’ve been there, done it and got the t-shirt. In your rush to get all the juicy, good stuff crammed into your pitch you wind up confusing people. Paring your business…
Read MoreIncrease The Value Of Your Products And Services For Free
I discovered the most beautiful tea last week. A green tea infused with cherry blossom. I experienced it by accident and would have walked past it on the supermarket shelf. The reason I later paid over $10 for a packet of tea has everything to do with my worldview. The tea was a souvenir of…
Read MoreJoining The Dots Works But It’s Not Art
Or…. why I dislike writing ‘how to’ blog posts. Do you remember as a child, when you realised that your stick men and two dimensional cats weren’t actually a true representation of the real thing? Maybe like me you tried using those join the dots books? The first time you produced a drawing by following…
Read MoreStop Waiting For Google
You’ve probably heard marketing gurus talking about ‘warm traffic’ and ‘cold traffic’. They’ll tell you that you need plenty of ‘cold traffic’, in order to improve your chances of staying in business. They will argue the case for buying traffic so that you can sell more of your ‘standard vanilla whatevers’. Is that really how…
Read MoreThere’s Something You’re Forgetting To Tell Us
It’s time for me to get really honest with you and let you know that there’s a reason why people are not crossing the street or the Inter-webs to buy from you, and it has nothing to do with how good your idea is. People might be noticing you left and right, but you’re not…
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