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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Connection Vs Attention

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. ~ Steve Jobs

Did you meet yourself coming back today, because you are working so hard to get noticed and trying to be picked? How much energy do you put into building your business and communicating the value of your unique gifts? A lot! You’ve got all the online tools and a hundred and one communication channels at your fingertips but something is missing, that’s why you’re not creating enough traction.

What’s missing in your business, on your about page and your marketing is more of you. If you don’t believe me go cover the header and profile picture on your website, then read your about page. Does this sound like you, or could it be describing any one of a hundred people in your industry?

In your quest to be the ‘best’, the perfect, obvious choice for your clients and customers, you’ve rounded the rough edges of your profile. By trying to give them what you think they want you’ve morphed into iStock girl, you look so professional and flawless that your right audience is having a hard time connecting to you. Your people want to trust you, they want to make virtual eye contact with you and understand the intention behind what you do.

To really connect with your potential clients and customers you have to build trust and that happens when you show more of yourself. When you share more of the ‘real you’ in a strategic way, in your bio, on your about page and in profiles your target market finds you! And it’s such a relief to really connect with your audience by just being you. Connection feels so much more fulfilling than attention and when people truly understand your difference great things happen to your bottom line too.

Want to illuminate the best of who you are and what you do?

Today I’m opening registration to a coaching program that will put ‘you’ back into your profile. I usually only do this work with clients 1 on 1, now though to enable me to show more leaders how to become heroes I’m offering an intimate coaching experience for a small group. I’m looking forward to working with the heroines who have already committed via my email list.

The Hero’s Story program starts on 12th September and runs for three weeks. Registrations close on September 1st.

Image by Torpore.

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