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What Is An Idea Worth?

“A single idea, the sudden flash of a thought, may be worth a million dollars.” Robert Collier

If you’re here and reading this article you probably make your living, (or want to) by selling your art. You market your creative genius and your ideas. So what do you think one of your ideas is worth?

How much value do you think you add to the client who has spent $30,000 remodelling her kitchen but has no clue what colour to paint the walls? What should be the price tag for your coaching service that finally gets a client unstuck and gives him the clarity he needs to move forward. Do you know the true worth of a website design that draws her visitors in and makes them click?

Your clients are not paying for a sixty minute interaction with you or for a chunk of your day.
They are paying for two things:

1. The accrued value of your knowledge, experience and creative genius built over a lifetime.
2. The recurring benefit that even a single idea could make to their business, home, life or future.

Working with you and experiencing your genius means entertaining in the perfect room or having the momentum to move forward. It means being one step further to building the perfect business or getting clear on what’s really important. And a thousand other things that matter more than you realise.

So never underestimate what your one idea might be worth.

Image By Xurxo Martinez.b

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