Posts Tagged ‘intention’
A Stop Start Guide To (Business) Success
Stop worrying about how to get attention. Start paying attention. Stop obsessing about creating awareness. Start being more aware. Stop making people want things. Start making things people want. Stop analysing the data. Start seeing the people it represents. Stop trying to be more interesting. Start being interested. Stop thinking about their advantage. Start with…
Read MoreThe Value Of Goals And Outcomes
We tend to think of goals and outcomes as one and the same. They’re not. Let’s say your goal is to run a marathon. Crossing the line at the end of the twenty-sixth mile is your goal. But the effect of the actions you take by trying to achieve that goal is worth more than…
Read MorePriorities And Metrics
We often default to using narrow parameters to qualify worthiness or quantify excellence. We focus on a company’s revenue or an entrepreneur’s net worth, count the number of books an author sells or followers an influencer amasses. What we choose to measure has a direct impact on what we then prioritise. And of course, what…
Read MoreProgress And Potential
Nobody knows who invented the button five thousand years ago. At first, buttons were simply used to adorn clothing. It wasn’t until the invention of the buttonhole three thousand years later that buttons became functional. It took us two thousand years to reimagine what the button could do. And in that moment fashion and even…
Read MoreNot Just Anyone
Most often, the goal of our marketing is to be found. That goal dictates our marketing strategy. If you’re trying to be found, you’ll seek out opportunities to interrupt everyone, anywhere. But there is an alternative. What would it take for you to be the brand people intentionally chose? How could you become the one…
Read MoreThe Sure Thing
Before we create a product, design a service or build a business we want to be certain the idea will fly. We want to know for sure that if we build it, people will come. If we only did the things we were certain would work, we’d never create anything original. Originality is a leap…
Read MoreProfit And…
My mother started working over sixty years ago. As the tenth child of a widow, with nothing more than a basic education she had very few choices. She could be a seamstress or a replaceable cog on the assembly line at one of any number of factories. Sadly the factory jobs won because those jobs…
Read MoreHow Are You Measuring Your Lead?
As a society, we have become obsessed with getting and staying ahead. We have become addicted to winning, and thus to comparing ourselves to others—not just in business, but in life too. But being ahead, either materially or psychologically is a slippery slope to a mindset of never enough. A culture designed to separate us…
Read MoreFrom Average To Exceptional
The menu at Fumi’s restaurant is identical to every other sushi restaurant in town. The ingredients come from the same fish market, and the prices are similar. On the face of it, there’s nothing to set the restaurants apart and no reason for a diner to favour one over another. The difference is only apparent…
Read MoreWho Exactly Is It For?
Alec has been on the road since 4 am. He’s picked up three fares all morning. The arrival of Uber has hit him and other Melbourne taxi drivers hard. According to Alec, the taxi industry has seen a 40% decline. He says he earned as much twenty years ago as he does today. He complains…
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