intangible value

Soft Metrics

Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.

Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…

The Role Of Rules

By Bernadette | |

Doing what’s accepted or expected isn’t necessarily the right thing to do. It’s worth checking if the rules we hold dear, and fast to are helping the people we serve.

How Obstacles Create Value

By Bernadette | |

The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.

Begin With Wants and Needs

By Bernadette | |

All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.

What’s Your Promise To Your Customers?

By Bernadette | |

There are a thousand ways to stand out with a better story. And you get to pick one.

Persuade On Purpose, With Purpose

By Bernadette | |

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad about.