The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…Read More
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.Read More
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.Read More
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.Read More
The one thing all successful ideas have in common is that they spread. But why?Read More
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
The best marketers give people something to believe in, not just something to buy.Read More
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…Read More
What you consistently do—every time, without fail, differentiates your business.Read More
As individuals and brands, we’re judged by our character, not just our competence.
How does your character differentiate you?