When the disco diner opened on a warm Summer night in a flurry of pink neon, accompanied by loud music and cheap booze, the owner felt reassured he’d found his tribe. But as the evenings grew shorter and the nights colder, his confidence began to waver. The evolving messaging on a pair of sandwich boards…

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You don’t know for sure that the broccoli at the local organic store was grown sustainably or without pesticides, but you trust that it was and you’re happy to pay more for it.  You have no proof that like the label says the bread gluten-free until long after you’ve eaten it, but you don’t question…

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The indoor bikes at my gym have a display monitor on the front. The monitor is designed to show you how much effort you’re putting into your workout. In theory the monitor helps you to get better results. You can see how the combination of your speed and resistance increases your power output. You can…

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Nobody knows who invented the button five thousand years ago. At first, buttons were simply used to adorn clothing. It wasn’t until the invention of the buttonhole three thousand years later that buttons became functional. It took us two thousand years to reimagine what the button could do. And in that moment fashion and even…

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The success of whatever we make, serve, sell or advocate for is dependent on creating and sustaining change. The same rules apply whether we’re trying to change perception or behaviour, get people to buy our software or stop using plastic straws. 7 Steps To Making Change Happen 1. Acknowledgement The problem, unmet need or dilemma…

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Before we create a product, design a service or build a business we want to be certain the idea will fly. We want to know for sure that if we build it, people will come. If we only did the things we were certain would work, we’d never create anything original. Originality is a leap…

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The tiny Italian restaurant in Carlton is in full swing. It’s 6 pm, and a couple of experienced chefs are cranking out meals. The kitchen is a well-oiled machine, the oven is at capacity, as diners and Uber Eats drivers converge at once. The food is good. It’s just not great—unlike the food served at…

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We’ve all been let down by a business we were loyal to or disappointed by a product we once loved. When we dissect what happened, it’s often possible to trace the missteps to a single source. Thriving businesses become victims of their success, and great products become mediocre when the people who built them forget how…

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On a recent trip to Waiheke Island with my husband, we stopped a bus that wasn’t going our way. The driver told us to hop on anyway, and he’d take us to where we could catch a bus that would get us to where we wanted to go. Then, wait for it—he radioed ahead to…

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When we’re starting a project or working towards a business development goal we typically have a laundry list of everything we want to do. From developing a new product to filing our tax returns, it’s in our nature to want to make immediate and visible progress all at once. That desire to do everything often…

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