Posts Tagged ‘business plan’
The 12-Word Business Plan
Have you ever struggled to illustrate or articulate how your business or idea creates value? This 12-word framework is the simplest way to do it. Take a look at how we could map Blue Apron’s business plan using the 12-word framework. Blue Apron’s 12-Word Business Plan OPPORTUNITY People want to eat healthy, home cooked meals,…
Read MoreWhat Is A Strategy?
In business, we use words that are designed to help us to better understand, articulate and achieve our objectives. Often those same words end up doing exactly the opposite. ‘Strategy’ is one of those words that can tie us up in knots if we allow it to. Imagine you’re on a riverbank. The place you…
Read MoreThe Things You’re Not Measuring
The more data we have the more we think we need. We measure everything from email open rates to foot traffic. We obsess over numbers of followers and rates of growth. And yet we often forget to take stock of the things we’re proud to have done and the ways we’ve made a difference. Here’s…
Read MoreThe Value Of Unknowns
Will the new product launch be successful? Is this really what customers want? Will the digital marketing initiative drive enough sales? Is this the right person to hire? Will the redesign improve engagement? Is the timing perfect? The truth is that we can’t know for sure. That doesn’t stop us trying to act as if…
Read MoreWhat’s The End Game?
Before you pivot. Before you expand. Before you take on extra staff. Before you act on conventional wisdom. Before you panic about the numbers. Before you say ‘yes’ to something when you really mean ‘no’. Before you become someone you don’t recognise. Ask yourself, What was my original intention for this business? Now write those…
Read MoreLife After Launch Day—Introducing The One Page Marketing Plan
It’s not hard to remember the lead up to the birth of your first child. Forty weeks of sheer focus on everything from what cheese to eat—or not to eat, to a birth plan that read like a military operation. I always found it odd that there was a ten-point plan for every eventuality during…
Read MoreDitch The Business Plan And Write A Letter To Your Future Customer
This might sound like a pointless and obvious exercise that’s easy to do…..so why would anyone bother? I guarantee you, that if more of the forgettable businesses you’ve visited and never been back to, had written this letter (or their own version of it), they’d be one step closer to remarkable. Time to ditch the…
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