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Ditch The Business Plan And Write A Letter To Your Future Customer

This might sound like a pointless and obvious exercise that’s easy to do…..so why would anyone bother? I guarantee you, that if more of the forgettable businesses you’ve visited and never been back to, had written this letter (or their own version of it), they’d be one step closer to remarkable.

Time to ditch the business plan for a second and begin…..

Dear ——————————,

It was great to hear from you today. I remember the day I saw you struggling to ————————, a hundred light bulbs went off when I realised at that moment that I could help you to ————————.

I know that you want to do/create/be/feel/have ———————— and I understand the challenges you face, like ———————— and ————————, because over the past five years I’ve been working on/helped ———————— to overcome similar problems. Understanding your experience is the reason I created ————————.

Here’s how it works.

Once you begin/finish/buy/use ———————— you will be able to ————————.
And that’s the reason I can’t wait to jump out of bed and get to work every morning.

You can try/start/buy it now [hyperlink]. If you have any questions you can contact me anytime at getitnow@whatyouvebeenwaitingforbutdidntknow.com

Best Wishes
Alex
CEO
whatyouvebeenwatingforbutdidntknow.com

Image by Rachel.

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