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The Things You’re Not Measuring

The more data we have the more we think we need. We measure everything from email open rates to foot traffic. We obsess over numbers of followers and rates of growth. And yet we often forget to take stock of the things we’re proud to have done and the ways we’ve made a difference.

Here’s your chance. Make a list of the things you’re proud you did over the past twelve months.
What’s the most important thing that needs to be on that list, but isn’t?

The clues you’re choosing to ignore in favour of what it seems important to know, are more powerful than you realise.

Image by Khánh Hmoong.