Posts Tagged ‘brand story’
Loved
I finally fell out of love with my favourite little cafe. 18 months ago I went there almost every day, not just for the coffee but because of how it made me feel to be there in amongst the noise, the life and the friendly faces with the smell of the ocean wafting through the…
Read More10 Questions To Help You With Your Pricing Strategy
When my family and I were in Venice recently we decided to take a seat in a tiny Cafe in St Marks Square and ordered four hot drinks (anyone who has holidayed in Italy knows what’s coming next!). There was nothing remarkable about the coffee but we walked out half an hour later having paid…
Read MoreBetter Stories Versus Better Stuff
Most things that you can buy are good enough. The companies that succeed now, Tattly, Apple, Zappos and Amazon don’t find ways to make and sell better stuff. They work out how to tell a better story AND how to give their customers a story they want to tell too. The story is baked into…
Read More5 Questions You Need To Ask About Your Ideal Client
1. Who is she? What’s her backstory? What makes her who she is? (Hint…she may not be you). 2. What does her typical day look like? How does she spend her time and where (both online and offline)? 3. What does she care about? What inspires and informs her? What motivates her to act? 4.…
Read MoreWhy Belief Matters
Five years ago, just before Polaroids began to make a comeback, the owner of the Dublin camera store reluctantly allowed the sales rep to create a tiny, top shelf Christmas display. She spent a whole afternoon arranging then re-arranging the cameras. At last she stood back to admire her handiwork, slipped a digital camera from…
Read MoreThe Secret To Spreading Ideas
I recently had the opportunity to share an idea I care about thanks to the team at TEDx Perth. The talk went live online two days ago. I hope it helps you to spread the ideas that you care about. Image by Sally Jarvis at TEDxPerth
Read MoreBuy Versus Buy Into
Don’t be the brand that people buy. Be the one they ‘buy into’. Image by Peter Morgan.
Read MoreAnticipation Is Your Point Of Differentiation
Brand new guest rooms, sleek kitchenettes, minibars and bright, new bathrooms were only the start of the boutique hotel’s story. The ‘dream pillow menu’ gave me six choices from buckwheat to hypo-allergenic, duck down to Swedish memory foam. And yet…..there was no chance of an early check in after a 30 hour journey. No mechanism…
Read MoreMore Than Words
The school public speaking competition was in full swing. One after another the young and accomplished speakers stepped up to the lectern. Their opinions, convincing arguments and confidence just blew us away. The evening was drawing to a close and the audience began to fidget as the second last speaker took the stage. Before he…
Read MoreConfusing Price With Value
There’s a company here in Perth charging $70 an hour to weed gardens. Just weeding, and perhaps a light trim of garden shrubs. Nothing more. They don’t mow lawns (there are already thousands of guys doing that). They do the job that nobody else wants to take on. The job that plenty of time poor…
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