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Better Stories Versus Better Stuff


Most things that you can buy are good enough.

The companies that succeed now, Tattly, Apple, Zappos and Amazon don’t find ways to make and sell better stuff. They work out how to tell a better story AND how to give their customers a story they want to tell too.

The story is baked into the product. “Hey check out my cool tattoo.”

That’s a very different kind of marketing and it’s certainly not advertising.

What are you baking in that’s worth talking about?

Image by Erica Feliciano.

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