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Why Belief Matters

Five years ago, just before Polaroids began to make a comeback, the owner of the Dublin camera store reluctantly allowed the sales rep to create a tiny, top shelf Christmas display. She spent a whole afternoon arranging then re-arranging the cameras. At last she stood back to admire her handiwork, slipped a digital camera from her pocket and took a shot for her records. The store owner stared at her in disbelief.

“Why on earth are you using a digital camera to take your display photos?” he said. Okay that’s it, you’ve finally convinced me. You can take it all down and pack it away. If you don’t believe in your own product how can you expect me or anyone else to?”

She had to admit that he had a point, as she began to reluctantly put things back in their boxes.

True story.

It’s a whole lot easier to spread an idea that you care about and believe in. The world will only begin to have faith in you when you do too.

Image by Steve Rhodes.

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