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Nurture Vs. Growth

filed in Brand Story, Brand Strategy, Success


It’s virtually impossible to think of building a successful business (or life) without having the intention to grow. But sometimes growth for growth’s sake can be a trap. The idea that we have to make a particular metric go up at all costs can lead to unintended compromises. What if instead of thinking about growing our businesses, our expertise or our influence, we thought about how we could nurture them instead?

When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow. And focusing on how makes all the difference.

Why does your business need to grow?
How does it need to grow?
What does sustainable growth look like for you?
What are you unwilling to compromise on to achieve growth?
What else should you consider before making your next move?

Every journey involves making two decisions. We happily get to where we’re going by figuring out where we want to end up and how we want to get there. Success comes in more than one flavour.

Image by Garry Knight

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