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The Best Marketing In The World
filed in Marketing, Storytelling, Strategy
It’s easy to know why the features you built into your products and services are important, but it takes a particular skill to understand and communicate why they should matter to people.
The best marketing in the world doesn’t remind people how great the company is or how many features have been added to the product. The best marketing reminds people how great they are.
Image by Mikael Wiman.