Put your products, service, website, signage, business cards, every touch point to a simple test. Stand in your customer’s shoes and answer one question:
what are three things that compel you to say, I love this? ~ Kevin Roberts

You can’t go wrong with your brand story and marketing, if you truly are putting your customer’s feelings front and centre. Put your energy into creating a product or service that people, (maybe not everyone, but enough people) love, and want to buy into.

Here are the only metrics you need.

• Did she love it?
• Will she come back?
• Why?
• Why not?

Imagine mattering to the world this much.

Image by Steve Rhodes.