Many of us spend the majority of our time thinking about what people want to hear.

And while it’s important to understand your audience, it’s equally important to remember what you have to say, as only you can say it.

Of course, you want to make a bigger impact and reach more people.

But the impact you make will depend on your ideas resonating with the right people—not just reaching the most people. The people who believe in you and your message will enable you to do your best work. You will draw those people to you by clearly making your assertion and stating your intention.

It’s a lot easier to tell true stories over time than it is to keep coming up with new and interesting angles.

What’s the truth you want your audience to know?

Image by Jeremy Bishop