It turns out telling your brand story is more about doing than telling. Here are five things you can do today to begin telling a better brand story.

1. Review and rewrite your about page.
A great about page isn’t all about you. It should communicate how you can help or delight the reader. That’s what they are really there to find out.

2. Start telling people why you do what you do, not just what you do.
People buy products but they become loyal to brands that they can care about.

3. Make a list of reasons why you are least like the competition and share that story.
Great brands are often differentiated by what they don’t do, meaning they have room to do what they do well.

4. Give your customers and clients the opportunity to tell some of the story for you.
Ask for testimonials and feedback which they are happy for you to publish on your website. Link to and repost comments, reviews and images from social media channels. Don’t forget to thank people for loving what you do.

5. Do what you say you’re going to do.
Return emails. Meet deadlines. Keep your promises. Nobody does that anymore. I’m always amazed by how blown away people are by just this one thing.

Don’t be defined by the story you didn’t tell.

Image by Yelp.