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Why Do Customers Choose You?

filed in Brand Story, Brand Strategy, Marketing, News, Story Skills


What are the top three reasons customers choose you? What story are you giving those customers to tell—not just to recommend you, but to trust and value, prefer and remain loyal to you or your company?

You can make assumptions and best guesses about what’s motivating the people you serve, or you can ask for reasons they will happily share. The stories your customers tell themselves are part of the story you need to tell.

Image by Garry Knight

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