Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Who Is This Marketing For?

Before holding the meeting.
Before working on the strategy.
Before choosing the medium.
Before building the website.
Before writing a single word of copy.
Ask yourself, “Who is this marketing for?”

If the answer is, “It’s for our shareholders, the board, my boss, or so we can feel safe doing what we’ve always done.”—go back to the drawing board.

If it’s not designed to serve your customers, it’s not marketing.

Image by Stephanie Wallace.