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What Does Your Marketing Do?

Marketing is something we do every day and yet we forget to think about the result of what we do beyond how it helps our businesses. We think we design marketing for our customers when mostly we design it to solve an immediate need we have as business owners.

When you think about what your marketing does consider these two lists.

We each get to choose which list we operate from when we go to work each day.
Which one are you choosing?

Image by Lord Jim.

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