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When The Marketing Works
filed in Marketing, Storytelling, Strategy
We spend so much of our time in ‘push mode’ that we can forget to celebrate what went well or to evaluate why. When you make the sale it’s natural to begin working out how to make the next one.
We make the next one by working out why we made the first.
It’s important to spend as much time questioning why the story resonated, as you do working out how to tell it.
Image by Baptiste Pond.