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Where Are The Holes?

It’s hard to be objective when you evaluate your competitors. When you’re feeling vulnerable there is a tendency to think about all of the things your competitors are doing right and how you don’t measure up against them.

The irony is that opportunities are realised and groundbreaking ideas are brought to life by doing exactly the opposite.

Great entrepreneurs look at all the ways the competition isn’t measuring up and find opportunities where gaps exist. This is how brands like Virgin, Huffington Post and iTunes came to be.

There is no one better placed than you to see what the others have missed.
Consider how the competition is failing to measure up? How could you change things?

Now go change things—then show people what you changed and why.

Image by Cynthia Smoot.

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