Posts Tagged ‘worldview’
Your Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Read MoreEarning A Competitive Advantage
Very few new businesses have an unassailable advantage that makes them the only choice for a prospective customer. Most don’t make measurably superior products or own proprietary software. They haven’t patented a secret formula, and they don’t necessarily have more resources or talent than the next company.
Read MoreBetter Customers
When we know who we’re building for and what they care about, we get better.
Read MoreCompetence AND Character
As individuals and brands, we’re judged by our character, not just our competence.
How does your character differentiate you?
Better Than Maybe
As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.
Read MoreWhy Next?
We make more right moves when we stop to think how the next thing we’re about to take on aligns with our values, and if it’s helping us to get to where we ultimately want to go.
Read MoreSoft Metrics
Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.
Read MoreThe Value Shift
Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…
Read MoreReaching Resonance
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.
Read MoreThe Power Of Describing The Problem
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.
Read More