Worthy

The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.

Read More

Stand Out

You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.

Read More

Effective Change

Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes were bad for her angina. Granny still…

Read More

Better Marketers Show And Tell

Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…

Read More