Posts Tagged ‘worldview’
The Forgotten Power Of The Single Interaction
On a recent trip to Waiheke Island with my husband, we stopped a bus that wasn’t going our way. The driver told us to hop on anyway, and he’d take us to where we could catch a bus that would get us to where we wanted to go. Then, wait for it—he radioed ahead to…
Read MoreFrom Average To Exceptional
The menu at Fumi’s restaurant is identical to every other sushi restaurant in town. The ingredients come from the same fish market, and the prices are similar. On the face of it, there’s nothing to set the restaurants apart and no reason for a diner to favour one over another. The difference is only apparent…
Read MoreWho Exactly Is It For?
Alec has been on the road since 4 am. He’s picked up three fares all morning. The arrival of Uber has hit him and other Melbourne taxi drivers hard. According to Alec, the taxi industry has seen a 40% decline. He says he earned as much twenty years ago as he does today. He complains…
Read MoreBecoming The Obvious Choice
Today you will repeatedly engage in the process of persuasion. You will try to engage with someone in a way that convinces them to change their opinions, choices or actions—their mind or their behaviour. You will aim to persuade them that you or your product are the obvious choice. We tend to think that persuasion…
Read MoreShould You Simplify Your Sales Script?
There’s a shop half-way down Smith Street that sells just about everything. Whatever you might need from a hammer to a cigarette lighter, a birthday card to an egg slicer they’ve got it. It’s the kind of shop that usually encourages browsing more than buying, where people wander around aimlessly ‘just looking’. But in this…
Read MoreEverything Starts With Something
When we’re starting a project or working towards a business development goal we typically have a laundry list of everything we want to do. From developing a new product to filing our tax returns, it’s in our nature to want to make immediate and visible progress all at once. That desire to do everything often…
Read MoreThe Empathy Profession
When I was growing up (and maybe when you were too), careers like medicine, nursing and teaching, were regarded as being part of the ’empathy profession’. Today, every one of us, from accountants to designers, CEOs to Astronauts, are in the ’empathy profession’. No business or brand can thrive without understanding what it is their…
Read MoreA World Built On Promises
Scott and Joanna are planning to open a two-hundred-seater restaurant along a small shopping strip that backs onto a residential area in their local suburb. They know the neighbours will be concerned about the prospect of increased traffic and noise from the venue, especially at the weekend when they open until 1 am. So they…
Read MoreWho Trusts You?
We spend a lot of time wondering who we can trust. We are careful to work out who is worthy of our friendship, business or time. And yet, we often fail to make the connection between trust and success when it comes to ourselves. You don’t become trusted by being more successful. You become successful…
Read MoreIn Praise Of Intangibles
Think about all the things you didn’t charge your customers for today, those things that don’t appear as line items in your budget. The care with which you choose ingredients. The way you treat your employees. The time you spend listening to a prospective customer’s problems, so you can excel at anticipating your future customer’s…
Read More